Tuesday, 2 October 2012

Purpose & Success Criteria of a music video

Purpose

  • Advertisement
  • Draws attention to music
  • Illustrates the song
  • Appeals to a visual audience
  • Expresses individuals emotions
  • Tells us a story
  • Markets an image for artist
  • Promotes single/album/artist
  • Persuades audience to buy/download
  • Raises awareness or profile of artist
  • Makes a statement for the artist
  • Product placement
Success
  • Word of mouth
  • Hits on YouTube
  • Newspaper articles
  • Tv
  • Reaccurrance on Tv
  • Amount of publicity
  • Downloads
  • Charts
  • Cd/Album sales

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