- Advertisement
- Draws attention to music
- Illustrates the song
- Appeals to a visual audience
- Expresses individuals emotions
- Tells us a story
- Markets an image for artist
- Promotes single/album/artist
- Persuades audience to buy/download
- Raises awareness or profile of artist
- Makes a statement for the artist
- Product placement
Success
- Word of mouth
- Hits on YouTube
- Newspaper articles
- Tv
- Reaccurrance on Tv
- Amount of publicity
- Downloads
- Charts
- Cd/Album sales
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