Analysis of past students digipak/magazine advert/video

A2 MUSIC VIDEO. 

Rosie - Daisy Dares You

I really enjoyed watching this music video. I think that its everything you want from a music video all bundled into one. Its fun and exciting to watch and keeps your eyes peeled to the screen. The group for this music video you can tell have really put a lot of thought into their ideas and were dedicated to making the video interesting and unique. The dedication shows through the different locations we see within the video, they have used a forest, someone's back garden, a lake/river location and also London. The only thing I could critise about this music video is that they could have thought more about using different camera angles to make it more interesting for the viewer, they have used close ups etc but adding a different angles I think would have really given the video something extra. I agree completely with the colours and lighting they have used for example the bold coloured clothing and using natural light for the shots. As this really goes well with the mood of the song, it is really syncopated and upbeat so using dull and monotone colours wouldn't have suited it at all.

I think that the girls ideas for their digipak are quite creative, yet simple and not too over the top at the same time. There seems to be a little bit of a theme with the poster and digipak, as the main picture on the poster is  picture of them looking like they are taking a picture and the digipak pack photos looks like ones they have taken with this camera whilst out filming in all their different locations. The layout is fairly simple, with the Polaroid photos scattered out into small collages. I think that whilst there is a lot of colour on this digipak design, the background for all the different sections is kept simple and dull so that the different colours all stand out really well.

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This groups poster really stands out. I like the effect that they have used to only have specific parts of the poster in colour, I think they did this to make it stand out from the rest. I think the picture they have used as well is quite imaginative as well. If I saw this poster I think it would stick in my mind and I would definitely go and check out the song, or download it , etc.